Home / Attractions / London Eye Deals

London Eye Deals

Cheap ticket offers and more

Save time & money with our round-up of cheap ticket options for 2026 plus Promotional Vouchers for the London Eye running;

1. London Eye Tickets for £29pp, (save up to £10pp & guarantee entry)

Take advantage of discounted tickets to the London Eye when you book online with tickets priced from just £29pp.  Built to commemorate the turning of the millennium, the London Eye remains a popular visitor attraction to this day so worth booking in advance to not only guarantee entry but can also secure you savings of up to £10pp off standard entry prices. Tickets purchased online also allow you to reschedule your visit up to 1-hour before your visit at no additional cost should your plans change.

TO BOOK TICKETS GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price entry.

2. London Eye; Cadbury Who Will You Take? Promotion, (2026)

London Eye has teamed up with Cadbury’s to offer savings of up to 50% off online ticket prices with promotional chocolate multipacks, selection boxes & biscuits. Valid for use until 30 June 2026, the Cadbury Who Will You Take? promotion offers you up to 50% off online prices for up to 4 adult & child entry tickets, (t&c’s apply).  You can secure between 10% & 50% off prices where the discount percentage depends upon the attraction & the proposed date of visit.  Worth watching out for limits on tickets availability with more details available at Cadbury Who Will You Take? Promotion for Merlin Attractions.

 

The London Eye, (photo; Phil Loach)

4. London Eye; Reschedule For FREE

Not many people realise that London Eye tickets booked in advance can be rescheduled for FREE should your plans change.  This provides you with an element of flexibility should you need to re-arrange your visit. Tickets can be amended any time up to 1-hour before your original entry time.  Simply log in to the booking portal where you’ll be able to move your booking to a date & time where tickets are the same price or cheaper. Worth noting the peak times, spaces fill up fast so worth anticipating low availability if you try to move tickets close to peak times.

TO BOOK GO TO London Eye Tickets from £29pp – Guarantee Entry & Reschedule for FREE!

5. London Eye; 1/3 Off Tickets, (2026)

Here’s a chance to enjoy a third off standard price tickets for the London Eye when you travel by train.  This promotion is only available for advance bookings only with London Eye tickets priced from £17.33pp. Simply purchase valid train tickets & book your promotional tickets in advance.  Worth noting that this offer is available until 31 May 2026 but watch out for limits on the number of promotional tickets available depending upon the date of your visit. More information available at London Eye; 1/3 Off Tickets Promotion.

6. London Eye; Blue Light Discounts/UK Defence Discounts

Blue Light Cardholders or members of the UK Defence Discount Service can pick up discounted tickets for the London Eye at select times of the year.  You need some forward planning with these promotions as tickets need to be pre-booked at least 24 hours in advance and cannot be processed at the ticket kiosks on the day of your visit.  Simple access the Blue Light Discount Card site or UK Defence Discount Service to enjoy savings of up to 14% off online ticket prices.

PICK UP London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

 

The London Eye, (photo; Phil Loach)

7. London Eye; Kellogg’s 25% Off Great Days Out Promotion, (2026)

This Kellogg’s promotion offers a 25% discount against online advance price tickets for the London Eye. Valid until 30 June 2026, (terms & conditions apply), this Kellogg’s promotion can be used for up to 2 people per transaction/unique code. Discounts are against online ticket prices rather than against walk up price as seen in previous promotions but take account of limits on ticket allocations.  More details over at Kellogg’s 25% Off Great Days Out Promotion.

8. Fast Track Tickets from £44pp

The London Eye is one of the more popular visitor attraction in London & so can attract substantial queues at busy times of the year.  To bypass the queues, look out for the Fast Track ticket options that give you access to the London Eye via a dedicated priority entrance. Whilst there is a ticket uplift for these options, it does mean you’ll be able to pack more into your visit to London by avoiding the bulk of the queues. Select a Fast Track Ticket from £44pp whereby you arrive at your selected time slot for quick entry.  Alternatively opt for a Flexi Fast Track and arrive at anytime on the day of your choice for complete flexibility.

TO BUY TICKETS GO TO London Eye Fast Track Tickets from £44pp – fastrack entrance to bypass the queues.

9. London Eye; Tesco Clubard Vouchers

Regular Tesco shoppers can take advantage of clubcard voucher rewards that can be redeemed against standard London Eye tickets.  You can top up your vouchers with cash should you find yourself short of the required vouchers but remember to book in advance.  It is recommended that you check ticket availability before exchanging your clubcard vouchers to avoid disappointment.

10. London Eye; FREE Tickets with The Sun

In previous years, The Sun newspaper teamed up with the London Eye to run a popular 2 FREE ticket promotion.  Free ticket availability was limited to selected off-peak dates that worked best for those with flexibility on when they visit. We’ll bring you more details if this runs again this year.

FIND OUT MORE ABOUT THE London Eye; Facts & Figures You Never Knew!

 

The London Eye © Merlin Entertainments

London Eye; Tips & Tricks

1. It’s often difficult to find many promotions running for the London Eye, especially at peak times, so your best bet might be to book in advance & take advantage of online discounts.

2. Promotional 2 for 1 vouchers can offer value for money but worth understanding the limits on ticket availability particularly during peak times.  Promotional vouchers work best for those that have flexibility on when they visit so you can try out various dates. Vouchers cannot be used against alongside Fast Tack tickets, VIP Pods or Multi Attraction tickets.

3. Aim to arrive for your allotted time session as you will not be able to join the queue before your stipulated time. Standard ticket holders should then anticipate a 45 wait in line before reaching a pod whilst fast track ticket holders wait time should be down to around 20 minutes, (subject to seasonality).  A rotation on the London Eye last for around 30 minutes.

4. Fast Track ticket holders enter the line via a separate entrance that bypasses much of the standard queue.  Look out for the small marquee marked Fast Track Entrance and present your tickets to a member of staff positioned by this entry point.

5. Charged storage facilities are available at The London Eye as luggage and suitcases are not permitted on the London Eye. Items should be collected by the end of the day or there are hefty overnight surcharges in place.  Pushchairs can either be taken on the London Eye, (folded up before you enter the pods) or stored at left luggage at no additional charge.  There are bag searches in operation as you enter the line for the London Eye. More information available over at London Eye; Left Luggage Facilities.

 

The London Eye © Merlin Entertainments

London Eye; More Tips & Tricks

6. Worth noting that there is no signage within the pods to mark out London landmarks so best for those that know their sights of London.

7. Merlin Passholders should keep an eye out for restrictions on use at the London Eye depending upon the pass you have selected.  Restrictions can include no entry to the London Eye during the month of August, bank holidays & other selected dates during the year.

8. You can combine a trip on the London Eye with other top London attractions located nearby such at the London Dungeon, SEA LIFE London Aquarium or Shrek’s Adventure! London and take advantage of a range of multi attraction tickets.

9. Make use of the stylish Eye Lounge Bar either before or after your visit on the London Eye. Situated within the main building on the first floor, the lounge bar is open to the public offering great views across the River Thames. Whilst access to the lounge bar comes as standard with the VIP London Eye experience, anyone can simply turn up to enjoy a drink and take in views of the Houses of Parliament, Big Ben & of course the London Eye.

TO BOOK GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

Insider guide

 

Once you’ve tracked down Cheap Tickets & Promotional Vouchers for the London Eye then it’s time to start turning your head to practical matters.  Follow our money-saving tips & tricks to help you save time & money during your visit;

1. London Eye; Cheap Ticket Options & FREE Rescheduling

Worth noting you can make some easy savings when you book online in advance with tickets priced from just £29pp.  With savings of up to £10pp for walk up prices, booking online also allows you to reschedule your visit up to three times should your plans change, (free of charge). On the day simply head straight for boarding line at your stipulated time to access the London Eye.

TO BOOK GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

2. London Eye; Queue Times

Worth noting that timed-ticket holders will not be able to join the queue until your allocated time slot. Ticket times are checked by staff on the day so you are likely to be turned away if you try to join the queue earlier than your stipulated time. Standard ticket holders should anticipate a 45 wait in line before reaching a pod during busy times. Fast Track ticket holders wait time should be around 20 minutes, (subject to seasonality).  A rotation on the London Eye lasts for around 30 minutes.

 

The London Eye, (photo; Phil Loach)

3. London Eye; Fast Track Tickets

A Fast Track ticket allows you to bypass the bulk of the queues by making use of a dedicated priority entrance. Although Fast Track tickets will not completely avoid the queues, (the London Eye suggest you should anticipate up to a 20 minute wait during peak times), it will substantially reduce your waiting times.  Fast Track tickets come at a premium so it’s worth balancing the additional cost against time savings.

You can opt for either a Fast Tract Ticket, whereby you arrive at a selected time, or a Flexi Fast Track that allows you to arrive anytime. Fast Track ticket holders enter the line via a separate entrance so look out for the small marquee marked Fast Track Entrance to present your tickets to a member of staff positioned by this entry point.

TO BOOK GO TO London Eye Fast Track Tickets from £44pp – separate fastrack entrance!

4. London Eye; Choose Your Line

If you have booked online tickets, then ensure you have joined the correct line for BOARDING rather than queuing to purchase tickets.  It may seem like simple advice, but many a person has joined the wrong queue so if in doubt check with a member of staff before joining a queue!  Fast Track ticket holders should report to the FAST TRACK ENTRANCE directly in front of the London Eye, (close to the gift shop), rather than joining the standard boarding queue.

5. The London Eye; Timing

Timing is everything, particularly during busy times, if you are looking to beat the queues.  The London Eye states that the busiest times of the day to visit are between 11am & 3pm so worth bucking the trend and visiting outside these hours. Closing times vary at London Eye so worth checking out the times on the day of your visit and plan accordingly.

TAKE A LIGHT HEARTED LOOK AT Why The London Eye Remains So Popular With Visitors In London Today!

 

National Theatre, (photo; Phil Loach)

6. London Eye; The Weather

When planning a visit to the London Eye, it’s clearly important to factor in the weather.  During peak times, the queue extends out passed the covered area so worth preparing for inclement weather.  The capsules are completely enclosed so you’ll be protected from the elements but it may have an impact upon your view. Worth being aware that tickets purchased online do allow you to reschedule your visit up to three times FREE of charge via their ticket portal.

7. London Eye; Photos

As you make your way through the queue, you’ll be asked to pose for a photo opportunity where you can see your image as you exit your pod.  This is not obligatory so you can simply decline and continue making your way along the queue if this isn’t for you. There is a further photo opportunity near the end of your time in the capsule too. Look out for passholder discounts on any photographic souvenirs purchased. Remember you can take your own photos & videos throughout your 30 minute journey around the London Eye.

8. The London Eye; Merlin Passholders

Guests with a valid Merlin Pass can access the London Eye as well a whole host of other attractions including LEGOLAND Windsor, Warwick Castle & London Sea Life Aquarium during the year.  Keep an eye out for restrictions on use at the London Eye with Merlin Passes depending upon the pass you have purchased.

TAKE ADVANTAGE OF London Eye Tickets from £29pp – book online & save up to £10pp off standard prices plus guarantee entry.

 

The London Eye, (photo; Phil Loach)

London Eye; More Tips & Tricks

 

Don’t Forget Your Camera; snap away from within your capsule of great views over London including Big Ben, the Houses of Parliament, River Thames & the London skyline.

Know Your Sights; there is no signage within the pods so best for those that know the sights of London.

Pack a Mac; the boarding queue extends out to an uncovered area so you’ll be subjected to the unpredictability of the English weather.  Always worth having a waterproof with you should the weather turn.

Left Luggage; charged storage facilities are now in place as luggage and suitcases are not permitted on the London Eye. Left luggage facilities can be found within the main ticket office where items should be collected by the end of the day or you’ll find hefty overnight surcharges in place.  This is a substantially more cost effective option than making use of the left luggage facilities at Waterloo Station. More information available at The London Eye; Left Luggage Facilities.

Picnics; unfortunately no food & drink is allowed within your capsule unless served by staff from the London Eye during an experience package. Worth noting that bags are searched before embarkation.

Eye Lounge Bar; enjoy a drink with a view within the Eye Lounge Bar situated within the main building. Although the lounge bar comes as standard with a VIP London Eye experience, it is open to the public too.

London On A Budget; we’ve plenty of money saving ideas for those planning a visit to London to help keep the costs down.  More information within our Budget Guide To London.

 

London Eye, (photo; Phil Loach)

London Eye; Did You Know?

1. For superstitious reasons, there is no number 13 London Eye capsule.

2. Whilst there are 32 capsules in total, the thirteenth capsule has been replaced by the number 33.

3. The total number of capsules on the London Eye represent the 32 boroughs of London.

4. The London Eye can carry 800 people at any one time with each rotation taking 30 minutes to complete.

5. You can see up to 25 miles from the top of the London Eye on a clear day.

6. Not many people realise that the London Eye contributes 1% of ticket sales in perpetuity to the local community. This has already raised in excess of £14 million for the local community over the past 26 years.

TO BOOK GO TO THE London Eye Tickets from £29pp – save up to £10pp & guarantee entry.

Keep your eyes peeled for 2026 deals!

Red Comment Icon

Questions and Comments

Ask me something

Or just leave us a comment

TopDogDays

Sign up to our newsletter to Get all the latest deals

Send me the deals!
Comments 76