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London Eye Deals

Cheap ticket offers and more

Save time & money with our round-up of cheap ticket options and Promotional Vouchers for the London Eye running during 2025;

1. London Eye Tickets for £29pp, (save up to £10pp & guarantee entry)

Take advantage of discounted tickets to the London Eye when you book online with tickets priced from just £29pp.  Built to commemorate the turning of the millennium 25 years ago, the London Eye remains a popular visitor attraction to this day so worth booking in advance to not only guarantee entry but can also secure you savings of up to £10pp off standard entry prices. There are a range of ticket options available including Fast Track options that allow you to bypass the bulk of the queues via a separate Fastrack entrance.

TO BOOK TICKETS GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price entry.

2. London Eye; Cadbury Who Will You Take? Promotion, (2025)

London Eye has teamed up with Cadbury’s to offer savings of up to 50% off online ticket prices with promotional chocolate multipacks, selection boxes & biscuits. Valid for use until 30 June 2026, the Cadbury Who Will You Take? promotion offers you up to 50% off online prices for up to 4 adult & child entry tickets, (t&c’s apply).  You can secure between 10% & 50% off prices where the discount percentage depends upon the attraction & the proposed date of visit.  Worth watching out for limits on tickets availability with more details available at Cadbury Who Will You Take? Promotion for Merlin Attractions.

 

The London Eye, (photo; Phil Loach)

4. London Eye; Fast Track Tickets from £44pp

The London Eye is one of the more popular visitor attraction in London & so can attract substantial queues at busy times of the year.  To bypass the queues, look out for the Fast Track ticket options that give you access to the London Eye via a dedicated priority entrance. Whilst there is a ticket uplift for these options, it does mean you’ll be able to pack more into your visit to London by avoiding the bulk of the queues. Select a Fast Track Ticket from £44pp whereby you arrive at your selected time slot for quick entry.  Alternatively opt for a Flexi Fast Track and arrive at anytime on the day of your choice for complete flexibility.

TO BUY TICKETS GO TO London Eye Fast Track Tickets from £44pp – save up to £10pp for fastrack entrance to bypass the queues.

5. London Eye; 1/3 Off Tickets, (2025)

Here’s a chance to enjoy a third off standard price tickets for the London Eye Tussauds when you travel by train.  This promotion is only available for advance bookings only with London Eye tickets priced from £17.33pp. Simply purchase valid train tickets & book your promotional tickets in advance.  Worth noting that this offer now limits the number of promotional tickets available depending upon the date of your visit so works best for those that can be flexible with their dates. More information available at London Eye; 1/3 Off Tickets Promotion.

6. London Eye; Blue Light Discounts/UK Defence Discounts

Blue Light Cardholders or members of the UK Defence Discount Service can pick up discounted tickets for the London Eye at select times of the year.  You need some forward planning with these promotions as tickets need to be pre-booked at least 24 hours in advance and cannot be processed at the ticket kiosks on the day of your visit.  Simple access the Blue Light Discount Card or UK Defence Discount Service to enjoy savings of 15% off online ticket prices.

PICK UP London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

 

The London Eye, (photo; Phil Loach)

7. London Eye; Kellogg’s 25% Off Great Days Out Promotion, (2025)

This Kellogg’s promotion offers a 25% discount against online advance price tickets for the London Eye. Valid until 30 June 2026, (terms & conditions apply), this Kellogg’s promotion can be used for up to 2 people per transaction/unique code. Discounts are against online ticket prices rather than against walk up price as seen in previous promotions but take account of limits on ticket allocations.  More details over at Kellogg’s 25% Off Great Days Out Promotion.

8. London Eye; Chipsticks, Cheetos & Frazzles Promotion, (2025)

Take advantage of this on-pack promotion with Chipsticks, Cheetos & Frazzles crisps for a chance to win tickets to the London Eye. Whilst the instant win promotional prize window has now closed, there is still an opportunity to enter the wrap-up draw for a chance to win 4 tickets to one participating Merlin Attraction, (more details below). If you’re lucky enough to win tickets, then you’ll need to pre-book your visit but watch out for limits on tickets availability particularly during peak season.  More information available at Chipsticks, Cheetos & Frazzles Promotion – win tickets to Merlin Attractions.

9. London Eye; Tesco Clubard Vouchers

Regular Tesco shoppers can take advantage of clubcard voucher rewards that can be redeemed against standard London Eye tickets.  You can top up your vouchers with cash should you find yourself short of the required vouchers but remember to book in advance.  It is recommended that you check ticket availability before exchanging your clubcard vouchers to avoid disappointment.

10. London Eye; FREE Tickets with The Sun

In previous years, the London Eye has teamed up with The Sun to offer 2 free tickets to the London Eye.  Whilst this promotion is no longer running, worth noting that last year free ticket availability was limited to select off-peak dates.  We’ll let you know if this promotion runs again during 2025.

FIND OUT WHY the London Eye remains one of the most popular tourist attractions in London today including some facts & figures you never knew!

 

The London Eye © Merlin Entertainments

London Eye; Tips & Tricks

1. It’s often difficult to find many promotions running for the London Eye, especially at peak times, so your best bet might be to book in advance & take advantage of online discounts.

2. Promotional 2 for 1 vouchers can offer value for money but worth considering limits on ticket availability and cannot be used against alongside Fast Tack tickets, VIP Pods or Multi Attraction tickets.

3. The London Eye is a very busy attraction, particularly at peak times of the year, so it can also be worth considering a Fast Track Ticket that allows you to bypass the bulk of the queues.

4. Aim to arrive for your allotted time session as you will not be able to join the queue before your stipulated time. Standard ticket holders should then anticipate a 45 wait in line before reaching a pod whilst fast track ticket holders wait time should be down to around 20 minutes, (subject to seasonality).  A rotation on the London Eye last for around 30 minutes.

5. Fast Track ticket holders enter the line via a separate entrance that bypasses much of the standard queue.  Look out for the small marquee marked Fast Track Entrance and present your tickets to a member of staff positioned by this entry point.

6. Charged Storage Facilities are now in place at The London Eye as luggage and suitcases are not permitted on the London Eye. Items should be collected by the end of the day or there are hefty overnight surcharges in place.  Pushchairs can either be taken on the London Eye, (folded up before you enter the pods) or stored at left luggage at no additional charge.  There are bag searches in operation as you enter the line for the London Eye.

7. Whilst there isn’t any signage available within the pods to mark out London landmarks, there is audio available within the capsules highlighting the main iconic attractions.

8. Merlin Passholders should keep an eye out for restrictions on use at the London Eye depending upon the pass you have selected.  Restrictions can include no entry to the London Eye during the month of August, bank holidays & other select dates during the year.

9. Combine a trip on the London Eye with other top London attractions located nearby such at the London Dungeon, SEA LIFE London Aquarium or Shrek’s Adventure! London and take advantage of a range of multi-attraction tickets.

TO BOOK GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

Insider guide

Follow our London Eye tips & tricks below to help you save time & money within our 2025 guide below;

1. London Eye; Fast Track Tickets

Once you’ve tracked down Cheap Tickets & Promotional Vouchers for the London Eye then it’s time to start planning your visit. For those looking to pack more into their day, consider a Fast Track ticket that allows you to bypass the bulk of the queues by making use of a dedicated priority entrance. Whilst this Fast Track ticket will not completely avoid the queues, (London Eye suggest you should anticipate up to a 20 minute wait during peak times), it will substantially reduce your waiting times.

There are 2 distinct London Eye fast track tickets options available where you’ll need to consider both price & flexibility.  You can select a Fast Track ticket, whereby you arrive at your selected time slot & enjoy quicker entry, or opt for  Flexi Fast Track that allows you to arrive anytime on the day of your choice for complete flexibility. Fast Track ticket holders enter the line via a separate entrance so look out for the small marquee marked Fast Track Entrance to present your tickets to a member of staff positioned by this entry point.

TO BOOK GO TO London Eye Fast Track Tickets from £44pp – save up to £10pp off standard prices & bypass the queues with a separate fastrack entrance!

2. London Eye; Queue Times

Worth noting that timed ticket holders will not be able to join the queue until your allocated time slot; ticket times are checked by staff on the day.  Standard ticket holders should then anticipate a 45 wait in line before reaching a pod whilst Fast Track ticket holders wait time should be down to around 20 minutes, (subject to seasonality).  A rotation on the London Eye last for around 30 minutes, (more tips below).

 

The London Eye, (photo; Phil Loach)

3. London Eye; Cheap Ticket Options

Worth noting you can make some easy savings when you book online in advance with tickets priced from just £29pp with savings of up to £10pp for walk up prices.  The other great advantage of booking online is that advance ticket holders can make straight for boarding line, (standard ticket holders will need to queue for access to the London Eye), with fast track upgrade options available for those planning to fit more into their day.

TO BOOK GO TO London Eye Tickets from £29pp – guarantee entry & save up to £10pp off standard price tickets.

4. London Eye; Choose Your Line

If you have booked online tickets, then ensure you have joined the correct line for BOARDING rather than queuing to purchase tickets as these are 2 distinct lines.  It may seem like simple advice, but many a person has joined the wrong queue so if in doubt check with a member of staff before joining a queue!  Fast Track ticket holders should report to the FAST TRACK ENTRANCE directly in front of the London Eye, (close to the gift shop), rather than joining the standard boarding queue.

5. The London Eye; Timing

Timing is everything, particularly during busy times, if you are looking to beat the queues.  London Eye states that the busiest times of the day to visit are between 11am & 3pm so worth bucking the trend and visiting outside these hours. Closing times vary at London Eye so worth checking out the times on the day of your visit and plan accordingly.

TAKE A LIGHT HEARTED LOOK AT Why The London Eye Remains So Popular With Visitors In London Today!

 

The London Eye, (photo; Phil Loach)

6. London Eye; Whatever the Weather?

When planning a visit to the London Eye, it’s clearly important to factor in the weather.  The capsules are completely enclosed so you’ll be protected from the elements but may have an impact upon your view.  One way to avoid inclement weather is to opt for a Flexi Fast Track Ticket that offers you greater flexibility on when you visit.

7. London Eye; Photos

As you make your way through the queue, you’ll be asked to pose for a photo opportunity where you can see your image as you exit your pod.  Simply continuing making your way along the queue if this isn’t for you. Look out for passholder discounts on any photographic souvenirs purchased.

8. The London Eye; Merlin Passholders

Guests with a valid Merlin Pass can access the London Eye as well a whole host of other attractions including LEGOLAND Windsor, Warwick Castle & London Sea Life Aquarium during the year.  Keep an eye out for restrictions on use at the London Eye with Merlin Passes depending upon the pass you have purchased.

TAKE ADVANTAGE OF London Eye Tickets from £29pp – save up to £10pp off standard prices plus guarantee entry.

 

The London Eye, (photo; Phil Loach)

London Eye; More Top Tips

Don’t Forget Your Camera; snap away from within your capsule of great views over London including Big Ben, the Houses of Parliament, River Thames & the London skyline.

Know Your Sights; whilst there isn’t any available signage within the pods, there is audio running within the capsules highlighting the main iconic attractions.

Pack a Mac; the boarding queue is located outside so you’ll be subjected to the unpredictability of the English weather.  Always worth having a waterproof close-by just in case the weather turns on you.

Left Luggage; charged storage facilities are now in place as luggage and suitcases are not permitted on the London Eye, (around £5 charge per item). Left luggage facilities can be found within the main ticket office where items should be collected by the end of the day or you’ll find hefty overnight surcharges in place.  More information available at The London Eye; Left Luggage Facilities.

Picnics; unfortunately no food & drink is allowed within your capsule unless served by staff from the London Eye during an experience package. Bags are searched before embarkation.

Budget Views of London; follow our guide to Budget Views of London for those looking for cheap/free options during a visit to the city.

London Eye; Interesting Facts

1. For superstitious reasons, there is no number 13 London Eye capsule.

2. Whilst there are 32 capsules in total, the thirteenth capsule has been replaced by the number 33.

3. The total number of capsules on the London Eye represent the 32 boroughs of London.

4. The London Eye can carry 800 people at any one time with each rotation taking 30 minutes to complete.

5. You can see up to 25 miles from the top of the London Eye on a clear day.

6. Did you know that the London Eye contributes 1% of ticket sales in perpetuity to the local community?

Keep your eyes peeled for 2025 deals!

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