350 Cadbury World; Top Tips to Beat the Queues & more Top Tips | Top Dog Days

Insider’s Guide to Cadbury World

Cadbury World Adventure Play

What is Cadbury World?

This popular visitor attraction, located on the outskirts of Birmingham, takes you through the story of chocolate & the origins of Bournville.    The main attractions include an interactive demonstration area, a walk through the packaging plant, a chance to taste your own chocolate creation plus plenty of free samples!

How to Beat the Queues at Cadbury World

1. Choose Your Day Carefully at Cadbury World

It’s of no surprise that the busiest times are school holidays, (& in particular it seems half term holidays), where Cadbury World can be catering for around 3000 visitors a day! It is also worth noting that even a visit mid-week during term time will find you surrounded by school trip parties.

If you are not limited to school holidays, then it’s worth considering a visit term time…you could also take advantage of a 2 for 1 voucher on Purple Thursdays too!

For an even quieter term time experience, why not visit in the afternoon, as the school parties begin to depart.  Teacher training days can be another popular option to beat the queues at Cadbury World.

Tips to Beat the Queues at Cadbury World

2. Pre-Book Your Cadbury World Ticket

Tickets are not only limited to capacity but are also time slot managed. Pre-booking, (rather than pre-paying), allows you to book your time slot in advance rather than turning up to find the next available time slot isn’t until some hours later!

Cadbury World recommends that everyone pre-books their time slot however you plan to pay for entrance even if you plan to use a voucher.

Those with discount offers will need to present their vouchers at the reception desk that can get busy very quickly.

Remember to check out our comprehensive list of Deals & Offers for Cadbury World.


3. E-Tickets at Cadbury World

Adventure Play at Cadbury World

Cadbury World now offers an e-tickets system when booking online.  This does hold the added attraction of bypassing the initial reception desk queue as you arrive.  With an e-ticket, you will have already pre-booked your tour & can take your pre-printed ticket directly to the main exhibition tour/shows etc.

4. Early Bird at Cadbury World

The best chance to beat the queues at Cadbury World is to be one of the first of the day to have undertaken the main exhibition tour.  During peak times, Cadbury World can open from 9am so always worth checking out the opening times in advance of your visit and booking an early self-guided tour.

Even when you have pre-booked your ticket, you will still need to queue for your time slot, (plus those with vouchers will need to queues at the main reception desk as they arrive). With 80 time slots being allocated for every 10 minutes, the queues build quickly! At peak times, it is wise to arrive by 10am at the latest to avoid lengthy queues. The busiest times being between 11am & 3pm, so try to ensure you are ahead of the crowds.

Cadbury World Hints & Tips

5. Cadabra Tour & Queue Times at Cadbury World

The Cadabra Tour is primarily a visual tour, within a carriage, that is of most appeal for pre-school children.  There can be quite a build up in the queue for this ride & older visitors may wish to bypass this experience and move directly to the demonstration area…look out for signs along the route that offers this detour.

Top Tip; Be Prepared at Cadbury World

With all these free samples of chocolate, children will quickly be asking for a drink. Why not have a bottle of water with you to alleviate this little problem.



6.Moving Through the Attraction at Cadbury World

If you manage to complete the main exhibition tour early in the day, you will be ahead of the queues as you access the other parts of the attraction.  I would suggest making your way straight to Essence, (for more interactive tasting sessions), where queues can also build during the day.

To take a break, there are two extensive play areas for children up to the age of 14, located close to Essence with plenty of picnic tables available.

Have a Break at Cadbury World

Picnics are welcome at Cadbury World and, whilst there aren’t any lockers available, the car park is close by…just remember a cool box for those warmer days.  There is a large picnic area located close to the play park with plenty of seating & benches. There is an indoor tented area close by for wetter weather. Although this is often used for additional activities, it tends to be available for picnics on wetter days.

Guided Tour at Cadbury World

The Social History of Bournville

The social history surrounding the creation of Bournville is fascinating and can be glimpsed upon within the Bournville Experience.

It is always worth asking at reception whether the free guided tour, Discover Bournville Village, is running on the day of your visit.  This 30 minute tour gives you a greater insight into the Cadbury World founders & their philanthropic attempts to enhance the life of their workers during the industrial revolution & beyond.

Cheap Tickets to Cadbury World & Free Parking

The great news is that the parking at Cadbury World if free of charge.  Cadbury World run plenty of cheap ticket offers…check out our comprehensive list of Cadbury World Deals.

Accommodation with a Difference

Whilst a wide range of accommodation is readily available, one worthy of note is Woodbrooke. This is the former family home of George Cadbury and offers bed and breakfast, half & full board. More details can be found at Woodbrooke & Cadbury World.




By Liz Walsh

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  1. gail yarwood says:

    Quite helpful

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