Merlin Entertainments Now Operating Cadbury World

Merlin Entertainments Now Operating Cadbury World

For those interested in Cadbury World Cheap Ticket Offers it might be interesting to learn that Merlin Entertainments are now responsible for the day to day running of Cadbury World.  Merlin Entertainments operate over 140 visitor attractions in 24 countries including Alton Towers, SEA LIFE, The London Eye and LEGOLAND Windsor in the UK.  This new partnership has Merlin Entertainments take overall responsibility for operational decisions, its employees as well as holding the license to use the Cadbury World brand in the UK.

Created in 1990, Cadbury World is a popular visitor attraction in the West Midlands that secures 600,000+ visitors each year.  Guests to the attraction have the opportunity to learn more about Cadbury’s chocolate & the heritage of the Cadbury brand through a range of interactive experiences including a 4D chocolate adventure, a tasting zone and chocolate demonstrations.  It’s also the home of the world’s biggest Cadbury shop and on-site Cadbury cafe for those wanting to sample their wares!

Cadbury World

Merlin Entertainment Now Operating Cadbury World

It will be interesting to see how things develop over the coming months as Merlin Attractions such as SEA LIFE & Thorpe Park are synonymous with 2 for 1 Vouchers that offer discounted entry to these popular visitor attractions.  For a number of years, Cadbury have been running a 2 for 1 voucher for a range of Merlin Attractions so be interesting to see if Cadbury World will be included as a participating attraction going forward.

Cadbury World Scraps Under 4’s Free

Since Merlin Entertainments have taken over the operational role at Cadbury World, ticket prices have been reviewed with one major change now in place for young families.  In line with other Merlin Attractions, Cadbury World will now operate a policy of ‘under 3’s go free’ rather than the previous option of that allowed those under 4 go free.  This change of policy could prove expensive for young families, particularly for those that turn up at the door unaware of this change in pricing for 3 year olds.

Cadbury World Multi Attraction Ticket

Look out for a NEW multi attraction ticket option that makes financial sense for those planning to visit a number of top visitor attractions in the area.  Opt to add SEA LIFE Birmingham, LEGOLAND Discovery Centre Birmingham and/or Warwick Castle and make some saving off standard single price entry prices.  The good news is that you have 90 days from the date of your visit to Cadbury World in which to visit your other selected attractions so you can spread your savings over a number of months.

LOOK OUT FOR SEA LIFE Cheap Ticket Offers for more 2 for 1 vouchers and offers!

Up close & personal at the London Sea Life Aquarium Photo; Phil Loach